Living Social is offering $1 deals in DC today, for up to $25 worth of lunch fare. As a DC-based startup, they’ve attracted huge interest–as evidenced by their slow website and mobile app (I still haven’t received the text message with my voucher for sushi!).

With users complaining on Twitter, Living Social has responded by soliciting direct messages from the voucherless and advising them to give their last name to merchants.

Will this be a PR failure, or are $1 lunches worth the hassle?